Business Strategy Modelling - A Process to Connect Customers to your Strategies

Business strategists are confronted with many key sponsor concerns. They try to ensure business strategies are aligned with both internal sponsors and external customer needs. All of this can be hard to connect and keep track of, wouldn’t you agree? Let’s look at why business strategy modelling is beneficial when connecting a Business Motivation Model to a Business Model Canvas to arrive at a key insight for our sponsor.

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