Data is the fuel of the digital economy, and drives insight-driven business transactions across the entire organization. Indeed, making decisions backed up by data instead of intuition is key to an organization’s growth and success.
Conceptual and logical data models ensure all objects are accurately represented, enabling the enterprise to align IT programs and information assets with business strategy. This in turn guides integration, quality enhancement and successful data delivery.
Often the only means by which complex environments can be understood is through conceptual and logical data models. However, the creation process is often hindered by:
Badly Stored Data
Data driven decision making is only successful if the organization understands everything about the data lifecycle which begins with how all of this data is being stored.
Rapidly Changing Environments
Corporate data environments are constantly evolving and are increasing in complexity. Mergers and acquisitions are a good example of this as the two companies have invariably been using different platforms, technologies and applications.
Organizations tend to have several obsolete systems, which may store valuable yet inaccessible data. Indeed, these systems may be entirely unable to integrate with the modern landscape.
Weak Communication and Understanding
Sometimes data is seen as something exclusive to IT/ technical department for some companies; within these organizations, data is never a relevant talking point whilst forming the business strategy. Consequently, common understanding of data amongst the organization won’t exist in these organizations.
Data Not Used to Support the Business
Data that is being collected should support a business service, but not knowing the understanding each level within a data model creates issues.
Poor Database Design
A poor database design results in an organization unable to gain insights from data due to poor data quality, governance, consistency etc.
Conceptual and logical data modeling requires several inputs:
Following these steps enable the business to deliver several benefits including: