A presentation illustrating how an organization can control the impact of changing customer requirements and business goals by aligning Enterprise Architecture and BPA.

There is an increasing need for organisations to adapt quickly and anticipate changing customer requirements and business goals in today's economic climate.

This need influences the entire chain of activities within a business, from the organisational structure to the network infrastructure.

This presentation discusses how an organisation can control the impact of these changes by ensuring that knowledge from enterprise architecture models (Conceptual) is reused during business analysis on projects (Logical) and on through to services and network models (Physical) using an integrated architecture and BPA tool.