This paper explores the three main architectural approaches to mobile applications, Native, Mobile Web and Hybrid, explaining these approaches in detail before. The paper goes on to compare three of the main mobile application platforms on the market today - iOS, Android and Windows Phone 8, highlighting the strengths and weaknesses of each.

This paper explores the three main architectural approaches to mobile applications, Native, Mobile Web and Hybrid, explaining these approaches in detail before discussing three of the main mobile application platforms on the market today, iOS, Android and Windows Phone 8.

Keeping in mind your own organization's mobile strategy Sereff warns that when it comes to demand for mobile services, enterprise architects must keep up, or risk lagging behind their competitors.