Selling Architecture - Taking Guidance from the Sales and Marketing disciplines to sell value

About this Resource

Getting customers to engage the Architecture function and treat the relationship as a partnership is vital to improving the overall credibility and acceptance of Architecture and its value at all levels in your organization. Find out how to achieve this by taking guidance from the Sales and Marketing disciplines with this white paper from Andrew Swindell. 

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Selling Architecture - Taking Guidance from the Sales and Marketing disciplines to sell value
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