Objective - Definition

A helpful A-Z glossary listing key Business and IT transformation terms and technical definitions.

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Although the term Objective has multiple different meanings, in the context of Enterprise Architecture or Business Process Analysis it refers to a desired outcome that is quantifiable and measureable. It is these last elements of being quantifiable and measureable that distinguishes an Objective from a Goal.

An Example of an Objective is "Increase Sales Revenue from new products by 30% in the next calendar year".

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