A helpful A-Z glossary listing key Business and IT transformation terms and technical definitions..

Back to Glossary


Although the term Objective has multiple different meanings, in the context of Enterprise Architecture or Business Process Analysis it refers to a desired outcome that is quantifiable and measureable. It is these last elements of being quantifiable and measureable that distinguishes an Objective from a Goal.

An Example of an Objective is "Increase Sales Revenue from new products by 30% in the next calendar year".

Orbus Live_The Future is Now 2023 Predictions_WC_432x300
The Future is Now: 2023 Predictions and Insights
Find out More
Orbinar - 2022 Year In Review_WC_432x300
2022: A Year in Review
Find out More
Digital Realty
Find out More