Glossary.

A helpful A-Z glossary listing key Business and IT transformation terms and technical definitions..

Back to Glossary

Voice of the Customer

The "voice of the customer" is a term used to describe the stated and unstated needs or requirements of the customer.

The voice of the customer can be captured in a variety of ways, such as direct discussion or interviews, surveys, focus groups, customer specifications, observation, warranty data, field reports, complaint logs, etc.

Mature Enterprise Architecture and How to Get There
Mature Enterprise Architecture and How to Get There
Find out More
Architecting Business Resilience as a Competitive Advantage
Orbus EA Academy - Architecting Business Resilience as a Competitive Advantage
Find out More
The 8 Types of Lean Waste
The Eight Types of Lean Waste
Find out More

Are you ready to
architect your digital future?

Book a demo